It all started in 2008 with Mitchell de Klerk who saw a gap in the entertainment industry for his brand of mobile bar services. Mitchell has always had entrepreneurial flair and combined with his "can do" attitude, Straight Up was born. With Straight Up looking to diversify, Guy Baranyay came on board to focus on the consulting and outsourced bar operations.


Mitchell de Klerk
Mitchell started his career in Durban, whilst tending bar at Harley's, which is where the bug bit... He was headhunted by the then Caesars Palace in 2000 to set up and open Monsoon Lagoon which was to be situated within the casino complex.
From 2001 until 2008, he assisted in opening and managing three of Johannesburg's top night club venues in the Northern suburbs namely, Nite Fever, Tiger-Tiger Rivonia and The Manhattan Club, all of which received multiple awards from the local press fraternity during his tenure.
An ardent entrepreneur, Mitchell sold his interests in the Manhattan Club and Nite Fever to start his own business whilst staying close to the industry he is very passionate about and has nurtured Straight Up into the flourishing success it is today...

Guy Baranyay
Guy qualified as an engineer who then found a passion for the entertainment industry.
Over the past 7 years he has established and run 3 very successful nightclubs in South Africa and the UK.
Having designed, built and operated award winning clubs, he brings an excellent feel for what makes a successful venue. A combination of operational efficiency and atmosphere is key, for one without the other leaves untapped potential.
Guy brings value to Straight Up by way of his knowledge in establishing new ventures. He has proven expertise in liquor licensing, business / trading licensing and project management. This, combined with his strong operating skills makes him the ideal person to transform your creative ideas into reality.
He currently owns a significant shareholding in TigerTiger Fourways and TigerTiger Cape Town.

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