Draftfcb South Africa and partners is a network of individually run and managed specialist agencies. We offer a range of skills that include: advertising, promotions, design, retail advertising, public relations experiential, digital and social marketing solutions.

All our partners are guided by the same simple philosophy: Ideas That Matter - a mantra that has consistently helped produce some of South Africa's most loved advertising. It has made us incredibly proud to know that our communication has touched the hearts and minds of our fellow South Africans.


Straight Up's Involvement

Straight Up's role at Draft FCB covers the management of the staff bar, meeting room drinks and other inhouse entertainment. Initially it was quite a challenge to find the balance between service, availability and affordability but our relationship has grown from strength to strength. We have hired staff specifically with Draft FCB's requirements in mind as invested time in developing procedures for this site. We feel that the process has been successful by virtue of the fact that our staff are well integrated with the people and movements of Draft FCB Johannesburg.

We'll be looking to role this model out to further sites in the near future.

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